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Private Individuals
Individuals
with a certain artistic sensibility who have at their disposal a small
amount of capital and wish to acquire a work of art, in the hope that, as
the years go by, their investment will be rewarded should they decide
to sell or exchange, regardless of the pleasure gained during ownership.
Professionals
Those
who in some form or fashion are already consultants in their own
profession, of whom the vast majority do not have the time to devote
themselves to searching out and investigating trends and artists. It is
precisely these professionals who most benefit from the help given by a consultant.
As consultants in their own specialist field, they are most likely to
value and appreciate the help provided by an external consultant in
assessing and managing the purchase of a product, especially in the plastic
arts. The majority of professionals know how to apply logic and in the
plastic arts logic is also an important factor.
Companies
There
are many companies, notwithstanding the aformentioned professionals, who
need to acquire works of art for reasons of image and prestige. A high
percentage of these companies, especially smaller companies, are obliged to
acquire works of art produced by their own clients or families. Works such
as these painted by so called ‘painters for pleasure’ are immediately
identifiable when visiting companies and company offices. It should also be
mentioned that works of art of a very high quality can be found in many
companies, which fit in well with their corporate identity.
Private institutions
Those
institutions that in some form hold as their principle objective social
concerns regularly promote with a certain sagacity emerging artists with
the potential to establish themselves in the art market in all its
complexities.
Collectors
I
know a number of collectors of the plastic arts who possess a trained instinct
and a good deal of wisdom who have adapted their collecting to their own
budget without jeopardizing their personal financial position.
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